Project Background and Overview
 
John Snow, Inc. (JSI) and Mosaica: The Center for Nonprofit Development and Pluralism have been contracted by the Office of HIV/AIDS Policy to perform a two-year evaluation and assessment of the National HIV/AIDS Community Mobilization Campaign. JSI and Mosaica will help OHAP to determine the impact and efficacy of the Campaign’s events and activities and the efficiency of their processes and implementation. They will also identify and recommend any needed improvements or enhancements as the Campaign unfolds. The team’s overall approach to the evaluation and assessment will mirror the Mobilization Campaign’s goals and objectives as a whole.
 
This project will use three types of evaluation to assess the Mobilization Campaign: design or formative, process, and short- and medium-term outcomes. As a new initiative, the Campaign requires an initial emphasis on planning, preparation, and adjustments. The formative evaluation will enable OHAP to adjust elements of the Campaign or make more substantial design refinements if needed. Once the Campaign is fully implemented, the team will implement an ongoing process evaluation to document which activities were completed, where they took place, the leaders and partners involved, the number of people involved, resources mobilized, and the satisfaction of participants. In addition, short-term outcomes evaluation will measure both immediate results (e.g., knowledge gained and/or commitments made) and intermediate outcomes, quantitative and qualitative (e.g., increased testing, new community capacity, and/or individuals referred to prevention and care). Finally, the assessment and evaluation will identify and document the best practices and lessons learned from the Mobilization effort.